Tuesday, May 30, 2017

Measuring Social Media ROI in Real Life


The other day, someone impressed the heck out of me by doing something that few businesses do well: he asked how I heard about his company. This is an essential piece of the social media strategy puzzle, especially for brick-and-mortar businesses, and often a missing piece. When a retail client asks me how their social media strategy is doing, my response is usually, "Well, you tell me?" I can track and report from my end what kind of reach and engagement their posts are getting, but success for them is most often measured by an increase of foot traffic and physical sales. If businesses aren't asking customers where they are coming from, they will never know if their social media efforts are paying off.

"But won't that seem weird?" No one is going to be put off by being asked how they found you. (Well, there are always exceptions, but they are few and far between!) If someone is browsing your small retail store, a simple "Hey, welcome in! How did you hear about us?" can work wonders. Another thing to keep in mind is that you don't have to wait to ask them until you close a transaction. But if chatting them up is out of place, your point-of-sale system may give you a short survey option for them to fill out as they're checking out.

To make this process worthwhile, make it more than just anecdotal evidence. Create a way to track it systematically, whether it's a spreadsheet, a physical piece of paper, or a relationship management software.

If it's overwhelming for you or your staff to work this type of tracking into your everyday business routine, simplify it. Try it once a week or once a month. Something is better than nothing, so even an occasional snapshot will give you an idea of how effective your social media efforts are.

This post is an extension of a quote I gave to fellow Social Media Today contributor Steve Rayson for his post about social analytics. Kudos to Steve for getting my creative juices flowing on this topic.

As always, if you have questions on social media best practices, I'd love to hear them. Please get in touch via my website.

30 comments:

  1. This article is so informative and helpful. Thank you for sharing!


    Social Media Services

    ReplyDelete
  2. Awesome article, it was exceptionally helpful! I simply began in this and I'm becoming more acquainted with it better! Cheers, keep doing awesome!:
    Buy Facebook Likes

    ReplyDelete
  3. This is a pretty neat advice!
    Thanks for sharing this

    Social Media Services

    ReplyDelete
  4. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. v

    ReplyDelete
  5. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. "Christmas Music Playlists"

    ReplyDelete
  6. This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quality post.! Are you looking for full internet marketing services? go to 1on1

    ReplyDelete
  7. I am very enjoyed for this blog. Its an informative topic. It help me very much to solve some problems. Its opportunity are so fantastic and working style so speedy. solar energy companies in phoenix

    ReplyDelete
  8. All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks Enchanted Florist

    ReplyDelete
  9. This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again. custom embroidered patches

    ReplyDelete
  10. I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well! janitorial service

    ReplyDelete
  11. I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. Thank You. ceiling repair water damage

    ReplyDelete
  12. Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts. Inspirational Stories

    ReplyDelete
  13. I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well! 먹튀검증

    ReplyDelete
  14. informed of any kind of updates. Fabulous work and much success in your business endeavors! 토토사이트

    ReplyDelete
  15. Since the inception, we have a core focus on designing and producing the soap making machine, industrial equipment, and extruding machine. 먹튀검증

    ReplyDelete
  16. You provide very useful data. This post gives me lots of advise it is very useful for me.  안전놀이터추천

    ReplyDelete
  17. I have a hard time describing my thoughts on content, but I really felt I should here. Your article is really great. I like the way you wrote this information Commercial Repair Shop Near Me

    ReplyDelete
  18. exact about my problem. You’re fantastic! Thank you! I enjoy the useful data you provide to your articles. Notable blog! I dont suppose ive seen all of the angles of this problem the manner youve pointed them out. Youre a real superstar, a rock superstar guy. Youve were given so much to say and have quite a few expertise approximately the situation that i think you must simply teach a category approximately it… 먹튀사이트

    ReplyDelete
  19. page so i'm able to come right here once more to study you, as you have got carried out a extraordinary task . Excellent facts on your blog, thank you for taking the time to share with us. Great perception you've got in this, it is exceptional to discover a internet site that information so much information about exclusive artists . I like your publish. It is right to peer you verbalize from the coronary heart and clarity on this essential difficulty can be without problems observed.. I clearly adore this records as that is going to be very issue time for the whole world. Wonderful matters are coming for positive . 먹튀검증

    ReplyDelete
  20. a lot of thanks for all of your paintings on this website. Betty genuinely loves placing apart time for internet studies and it is simple to grasp why. The general public study all regarding the dynamic way you convey profitable guidelines at the website and as properly encourage participation from traffic about this factor plus my princess is absolutely being taught a amazing deal. Experience the relaxation of the brand new year. You've got been undertaking a splendid task. task 메이저놀이터

    ReplyDelete
  21. what’s occurring i’m new to this, i stumbled upon this i’ve discovered it definitely beneficial and it has aided me out 슈어맨

    ReplyDelete
  22. hiya there and thanks for your information – i’ve truly picked up whatever new from proper right here. I did but knowledge a few technical points the usage of this web website, considering i experienced to reload the website usually preceding to i should get it to load nicely. I have been wondering in case your net hosting is adequate? Now not that i'm complaining, however sluggish loading instances instances will on occasion have an effect on your placement in google and can harm your high-quality rating if marketing and advertising and marketing with adwords. Besides i’m adding this rss to my email and can look out for lots extra of your respective thrilling content material. Ensure you update this once more quickly.. I just like the valuable info you offer on your articles. I will bookmark your blog and test once more here often. I’m pretty positive i’ll research plenty of new stuff proper right here! Top success for the subsequent! 메이저놀이터

    ReplyDelete
  23. what i don't comprehended is in all reality the way you aren't actually considerably greater very much wanted than you'll be at this moment. You're insightful. You see alongside those strains essentially concerning the problem of this concern, delivered me as i would love to think accept as true with it is some thing however a super deal of fluctuated points. Its like women and men aren't blanketed besides if it's some thing to gain with girl crazy! Your individual stuffs terrific. All of the time handle it up! What's taking spot i am new to this, i coincidentally discovered this i've discovered it totally accommodating and it has assisted me with excursion loads. 바카라사이트

    ReplyDelete
  24. i predicted to make you the little remark simply to express profound gratitude a ton indeed approximately the putting tests you have recorded in this text. It is honestly charitable with you to deliver straightforwardly exactly what numerous people may have promoted for a virtual book to get a few benefit for themselves, especially considering the way which you may simply have done it on the off threat that you wanted. Those focuses additionally served like a respectable technique to be sure that the rest have similar longing absolutely like my very own private to peer a variety of extra as some distance as this trouble. I'm sure there are notably extra lovable conferences front and middle for people who inspect your blog. I'm very intrigued along with your composing abilities and furthermore with the layout in your blog. Is that this a paid challenge or did you modify it yourself? Whichever manner hold up the great best composition, it's miles uncommon to peer an terrific weblog like this one nowadays.. I assume other web site proprietors need to receive this site as a model, spotless and terrifi consumer friendly style and plan, no longer to mention the substance. You are a expert on this theme! 먹튀검증

    ReplyDelete
  25. hello there, i count on your internet site might be having internet browser compatibility problems. On every occasion i check your blog in safari, it seems excellent however, even as organising in internet explorer, it has some overlapping issues. I without a doubt desired to offer you with a short heads up! Other than that, first rate internet site on-line! Spot on with this write-up, i truly feel this internet site wishes hundreds extra attention. I’ll probable be returning to study via greater, thanks for the records! Suitable day! I must have sworn i’ve visited this internet site before however after browsing thru among the posts i found out it’s new to me. Anyways, i’m simply satisfied i discovered it and that i’ll be ebook-marking it and checking once more often! 토토사이트

    ReplyDelete
  26. thank you for the best information and very helpful. That is very thrilling. I like all of the belongings you proportion and thanks for the good facts and really beneficial. It is very interesting. thank you very plenty for writing such an exciting article on this subject matter. This has actually made me think and i wish to study more. After analyzing your article i was surprised. I know that you provide an explanation for it very well. And i desire that other readers can even revel in how i sense after studying your article . You obviously canot confront everyone approximately what you have located if the information is not right 토토사이트

    ReplyDelete
  27. Greate Article Information, Nice Language

    About Us:
    Instant Activation Morpho RD Service or Morpho CBM Biometric Device Registration. Device Photo attachment option Re-check Device Serial Number for RD Service activation. Instant Activation time 5-30mins.

    Morpho Driver installation support. If Device again show Error OTP or Activation Code. We communicate With OEM and resolve issue.
    ​Morpho1300 Biometric Device RD Service with UIDAI.

    https://onlinerdservice.com/

    ReplyDelete