- Decide why you want a Facebook page - remember that social media should be more about building relationships than selling products or services. A strong, supportive and engaged Facebook following will drive more sales than a group of people who have hidden you from their news feed or "unliked" your page because you spammed them with sales pitches.
- Determine how much you can spend - be realistic!
- Research online and find a social media consultant like me (another fun term for us is "community manager") and review their social media profiles - Facebook, Blog, Twitter, LinkedIn, etc. Hint: If they're not managing their profiles well, they will probably do the same (or worse!) for yours. See if they have a portfolio of past or current Facebook work.
- Choose a few contenders and reach out to them. Describe your needs and ask for their approach to helping you meet those needs. Make sure they have a firm foundation in basic content (status updates) as well as familiarity with extras (apps and tabs).
- Pick one and sit down with him or her in person, online or on the phone. Discuss your working relationship, payment plan and Facebook strategy. They should leave with a clear vision of your brand, the voice you want your Facebook postings to be in, an idea of where they will get content from (you, online, etc) and a strategy for managing your page. Some consultants will formalize this in a contract, or you can create one yourself. Make sure it is flexible enough to allow for changes in the needs and interests of your Facebook community (a.ka. don't specify postings every Tuesday and Thursday at noon, since your fans might not be as active then.)
- Let the social media consultant do their job. If you are also an admin on your page, great, but it's best to leave the posting to the professional most of the time. You can use your admin privileges to keep an eye on your Insights page and see who your audience is (Users) and how they are interacting with your page (Interactions). Keeping an eye on these statistics will show you if your consultant is doing a good job.
Monday, April 11, 2011
How to Hire Someone to Manage Your Facebook Page
So you want to hire someone to manage your Facebook page. Here's how to do it: