A friend of mine asked recently if I foresee a future where every organization has a social media presence. I said yes, but the question is if they'll all be effective. So when is social media not right for a brand, or what brands aren't right for social media?
Launching a social media strategy or campaign might not be right for a brand if:
- There is no clear or consistent business plan or marketing strategy. It's all well and good to start a Facebook page, but your new fans aren't going to stay with you for long if you're not clear about your products or messages or your plan for the future.
- The brand's managers don't have the time/knowhow to devote to social media or the ability to hire someone who does. As any social media addict or parent of a socially adept teen can tell you - social media is a time suck. If you don't have the time to devote to your social media strategy (monitoring your channels on a daily basis, interacting with fans and other pages, posting, etc) and you can't (or don't want to) hire someone who does, your brand won't survive or pull much weight in the social arena.
So what do you think? Can you envision a future where every brand, business and organization has an effective social media presence?
Thanks to @tomheg for the photo: http://tpdsaa.tumblr.com/post/2724755436/submitted-by-tomheg