Tuesday, January 1, 2019

Five New Year’s Resolutions to Level-Up Your Social Media Game

It’s time to ring in the New Year! That means celebrations, maybe some vacation days, and time to set your intentions and resolutions for 2019. We’re here to make the resolution part a little bit easier, with these five social media resolutions. We hope they’ll help support you and your business to go from coasting to thriving in 2019!

1) Wake up and smell the routine

“I posted on Facebook and Instagram twice last week, four times the week before, and I don’t think I’ve done any posts for this week...but next week I’ll try to get back into it and post- maybe three times…”

Sound familiar? You’re not alone in this struggle, but it really is an easy fix that can yield solid results. So if you only do one thing to improve your social media presence, let it be this! Get into a consistent schedule with your posts. Decide how many times a week you want to post on every platform, then stick to it. To do this, follow whichever method works for you - maybe you want to use your Google calendar to schedule mini appointments and reminders to write and/or post the content, or use the old school method of using a paper calendar as a physical visual of your plan. You also could create a spreadsheet that includes all of your platforms and the dates that you plan to post for each. The point is, get into a routine of weekly posts, and you’ll make your followers happy with the steady flow of content, plus you’ll pick up new followers along the way!

2) So fresh and so clean 

It’s time to clean up your act! But we’re not talking about literal dirt or even bad language. We’re talking about cleaning up your messaging and staying on brand. If the tone of your posts changes often, if the focus of your content seems to always shift, and if you don’t have a clear message threaded throughout all your posts, then it’s definitely time for some cleanup and brand clarity. One approach is to think about your brand as an individual person, with a personality and story that is all theirs, completely unique to them. What would he or she say? How would they act? If you’re not sure how to answer those questions, get your team together and brainstorm, so that you all know precisely who your brand is, and are all on the same page. When you get specific on who your brand is, then all your messaging should be aligned with that voice and style. And your core values should be communicated as a thread through all your posts.

3) Engage! 

Many businesses make the mistake of focusing only on the content they’re putting out, and they forget about connecting and engaging with their audience and potential customers. Don’t make this mistake! If this has been you, let 2019 be the year of engagement. Go to your followers’ social media pages/accounts, like their photos, comment when appropriate, and do so regularly. Then go to potential followers’ pages/accounts and do the same, and you’ll see your own followers increase. On Instagram and Twitter, an effective way to find potential followers is to search using relevant hashtags. If you already know the "how to" and the "why it’s important", but have had trouble making it happen, then add engagement as part of your scheduled weekly routine, in the same way that you set up time to create and post your content.

4) Should auld acquaintance be forgot… 

Something we often see when we start working with new companies is that they’re following a multitude of accounts on their social media platforms, many of which aren’t connected to them or to their business in any meaningful way. If that’s you, then it’s time to let some people go, so to speak. Set up some time to go through the list of who you’re following, and unfollow accounts that don’t make sense. For example, if you’re a restaurant in Seattle and you’re following a national shoe company. Maybe you really like the shoes, or they had a fun post you liked so you randomly followed them one day. That’s fine for your personal account of course, but it doesn’t really make sense in terms of your business. So go ahead and click “unfollow” and keep on filtering out superfluous accounts.

5) We get by with a little help from our friends. 

If you’re managing your company’s social media by yourself and are feeling overwhelmed, or if you’re working with a team but are unsure whether you have the right expertise involved, then it might be time to seek some help. If you’re experiencing the first issue (flying solo), then talk to the powers that be about how you could bring on other employees with social media management experience to share the load. If that isn’t an option or you don’t think your team has the necessary skills and expertise in the field, there are plenty of outside options to consider. A designated part-time employee could work well for you, or you could contract with an outside company to have them manage your social media. We admit that we’re biased, but for the latter option, The Social Stage is a great solution! We’d be happy to chat with you to see if we’d be a good fit for your needs.

Best of luck with your Social Media Resolutions, as well as with your other 2019 goals. From our Social Stage family to yours, we wish you a very Happy New Year!


  1. Thanks for the tips!
    Will definitely keep these in in mind as I start the new year

    Social Media Services

  2. Find the most appealing SEO services and compare those to other competitive SEO services. Don't settle for "cheap" or "inexpensive", but settle for "effective" and "strategy".
    How to SEO
    SEO Services Pakistan
    Hire SEO Expert

  3. The popularity of social media sites such as Facebook.com is only growing with each passing year. It's also become a near necessity for a business to have its own page on Facebook.

    Social Media Marketing Training

  4. Primer sitio de redes sociales en el mundo

    Join to Ketoque, the first social network that pays you for publishing high quality content. Ketoque is one of the top sitios de redes sociales en el mundo.

    to get more - http://ketoque.com/

  5. Thank you for your post. This is excellent information. It is amazing and wonderful to visit your site.
    digital marketing internships in hyderabad
    best digital marketing companies in hyderabad

  6. Hire Ask SEO Ninja as your SEO partner. We offer best SEO services in Canada with detailed website analysis, keyword research, technical SEO, Geo optimization and link building
    SEO services in Canada

  7. I enjoyed reading your article. Please make more interesting topics like this on.
    I'll come back for more :)

    From Japs a researcher from Always Open Commerce

  8. Thanks for the tips!
    Will definitely try using these

    Internet Marketing

  9. It is really a great blog post. It will inspire us not only at new year but also anytime we read it. thanks for sharing such a positive content.

  10. That's because the tools offered when paying for a campaign are usually better than the ones offered to measure organic traffic. It is also recommended to update older articles or blogs with links to newer blogs. Carefully Construct a completely automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year. If your target audience sees the same ad over and over they will become immune to your advertising effort. These are crucial questions when deciding on specific products or services. You will have to shell out good money to put your hands on the amazing Overnight Freedom, but it might be money well spent. You might know a lot about effectively generating paid traffic - but you might not know as much about converting it.

    You can even use retargeting features on Adwords, Facebook and other programs to minimize the very real issue of banner blindness among internet users. All the different channels which allow paid ad creation have good analytics interfaces so that the user may examine the results of a campaign and choose, if need be, to bid different keywords, change the target audience or anything else that may boost the ad. In the case of promoting consumer products, like tools, books, toys and household items, the biggest affiliate network, by far, is Amazon. Overnight Freedom is very easy to use and you will do it in no time flat. Connect with bloggers in the same niche as yours, cross-promote your products, and build a relationship with them. That's where you can upload your email list to Google, or you can take a remarketing list that you built using Google, and then have Google generate a similar audience. https://www.reviewengin.com/overnight-freedom-review/

  11. 6 Even Better Ways To Nd10x Review Without Questioning Yourself https://www.reviewengin.com/nd10x-review/

  12. What Can You Do To Save Your Unhustled 6 Figure Freedom Review From Destruction By Social Media? https://www.reviewengin.com/unhustled-6-figure-freedom-review/