Tuesday, October 25, 2016

The Absolute Worst Thing a Business Can Do on Social Media


If you were to ask me the number one mistake business owners make when trying to do their own social media, I might be tempted to say overselling their product or service. Social media is a networking tool, not a megaphone! Beyond that, there is one thing that is even worse: buying likes/followers. Here are my top four reasons why buying followers is a bad idea, and what business owners should do instead.

  1. When you buy followers, they are usually FAKE. When I go through the thousands of followers a new client has purchased before hiring me, they're often extremely obvious bots. That, or they're accounts like my client's: they've given a paid like/follow service access to their account, and therefore their account has liked/followed thousands of similar accounts. They may also be "click farmers" - real people who are paid to like/follow a client's accounts. For more on click-farming, check out this excellent video by Veritasium.
  2. Fake followers drive down post reach. Fake followers usually have absolutely no relevance to your business. Their only benefit is to drive up your overall follower counts. With social networks across the board implementing news feed algorithms, having thousands of fake followers who aren't engaging with your content often means that your post reach dwindles away to nothing.
  3. Fake followers max out follow caps. If you purchase thousands of likes or follows from a spam service, chances are your account will follow thousands of accounts to get there, and you will quickly reach your follow limit on Twitter and Instagram. That will prevent you from following other accounts that are actually relevant to your business.
  4. Buying fake followers can open you up to hackers and credit card fraud. As explained here, people who are willing to take your money to hook you up with fake followers may also be willing to sell your info to others. Stay safe! This aspect of the trade is especially troubling to me when I see my client's accounts followed real teens and even tweens who only posted a few times on Instagram and had clearly used the same follower purchasing company to drive up their numbers.
Instead of buying fans and followers from a shady service who tags you in a post or direct messages you, here's what to do instead:

  • Generate organic social media growth by following and engaging with legitimate accounts.
  • Create extremely targeted ads through native ad platforms to attract legitimate fans/followers. Yes, you may still get a few fake followers this way, but the more specific you are (think demographics, regions, interest keywords, languages spoken, etc) the more likely you are to find real people.
  • Instead of paying someone with questionable ethics to get a few hundred or a few thousand fake followers, hire a real social media manager to create both organic and paid social media growth.

6 comments:

  1. Did you know that businesses all around the world are hiring people just like you to help manage their social media accounts such as Facebook, Twitter, and YouTube?
    There is a lot of money in it, and the best part is that you don’t need any qualifications, prior experience or specialized skills. All you need is a few spare hours per week, a computer with an internet connection and a good knowledge of how to use Facebook, Twitter or YouTube.

    https://clicktrix.com?david5414

    ReplyDelete
  2. Do you like watching videos on YouTube? Would you like to get paid to watch videos, post comments, and ‘like’ videos?

    Well, this is exactly what thousands of people just like you are doing right now. They are called ‘Social Media Managers’ and they are getting paid great money to work online doing simple tasks on YouTube such as:

    Commenting on YouTube videos
    Posting video responses to videos
    Getting more ‘likes’ and views for videos
    Uploading videos and managing YouTube accounts for businesses.
    As long as you know how to use YouTube, have an internet connection and a few hours to spare per week then you can make great money doing simple jobs on YouTube. Click the link below to get started:

    https://clicktrix.com?dominik1412

    ReplyDelete
  3. Well this is exactly what thousands of people just like you are doing right now. They are called ‘Social Media Managers’ and they are getting paid great money to work online doing simple tasks on Twitter such as:

    Sending out ‘tweets’ for businesses
    Following customers and other related businesses
    Uploading photos and videos to Twitter
    Generating more followers
    Most of these jobs don’t require any prior experience and the only skills you need are a good knowledge of how to use Twitter. Click the link below to get started:

    https://clicktrix.com?domnik4147

    ReplyDelete
  4. I have been your silent reader for a while, and now I think you should know how valuable and helpful the information and tips you have shared with us. Thank you for sharing. Would love to see your updates again and maybe we can share ideas and collaborate with each other in the future.

    Social Media Services

    ReplyDelete
  5. You're absolutely right about buying ghost followers. They won't bring anything but a meaningless number and the damage to your business. The number of my add clients dropped bellow any imaginable level after I bought 3000 followers. And they got back only after I got rid of the ghosts. Here's the service which saved me https://spamguardapp.com/dashboard/

    ReplyDelete