Tuesday, September 23, 2014

Being a Social Media Manager - Not a Social Media/SEO Specialist


As a social media consultant, prospective clients often ask me if I do search engine optimization (SEO) as well. (Or more accurately, they ask "Hey, can you mess with my website so I show up on the front page of Google?") The short answer is, no I don't. Here's why.

In high school, when I asked for more playing time on the varsity volleyball team, my coach told me flat out, "If you try to do everything, you'll never be good at anything." At the time, I was on extra-curricular overload. I was captaining the Junior Varsity volleyball team, singing in two school choirs, regularly starring in drama productions, and competing in equestrian events up and down the West Coast. My coach's words shocked and devastated me. I subsequently dropped out of volleyball and took up several more extracurricular activities, but her words have stuck with me in my professional career.

Here's the difference: high school is a time to have fun and try your hand at everything in order to develop diverse skills and find your passions. Participating in so many different things back then shaped who I am as a person. Trying to do the same now, in my career, would mean sacrificing the quality of the services I provide, and I am not willing to do that.

When clients ask if I do SEO as well as social media management, I explain that while social media activity can have SEO benefits, SEO is an entirely different specialized field. In theory I could do both social media and SEO, and many people do, but I prefer to focus on social media and make the work I do for my clients the best it can be.

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