12 Ways to Engage Your Company's 12th Man on Social Media

Whether it's your mom, your best friend or an extremely loyal customer, chances are your business has at least one social media super fan. They're easy to spot; they like, retweet, comment on or otherwise engage with almost every post you publish. These people are for your business what Seattle's rabid sports fans are for the Seahawks. They are an extension of your team that boosts your confidence and helps you succeed - your very own social media 12th man. So how can you go beyond those basic interactions and use their enthusiasm and support to get you all the way to the Super Bowl? Here are 12 ways:

1. Interact: Don't let their support for you go unanswered. Even if your 12th man leaves a comment on every one of your Facebook posts, make sure you reply to all of them.
2. Name Them: Giving your 12th man a unique (and hashtag friendly) name will help them self-identify, connect with fellow fans and rally together in their support for you.
3. Share their Photos: The 12th man often tweets photos or shares them on your wall - boosting the reach of those photos by reposting them to your broader audience will encourage others to do the same.
4. Interview Them: Capture your 12th man's enthusiasm in a video, audio or text interview to post on your social channels.
5. Give Perks: Give your 12th man an assignment in order to shape their interactions in the most beneficial way for your business. Ask them to take a photo or send you an anecdote on a specific topic.
6. Ask for Content: Giving your 12th man an assignment, like a photo or anecdote on a specific topic, will help you shape their interactions in the most beneficial way for your business.
7. Ask for Feedback: Your 12th man likes everything you do, but what would they like more of? Adjusting your content strategy based on their feedback will improve their engagement and probably create more super fans.
8. Ask for Reviews: You know they will gush, so ask your 12th man to review you on Google+, Facebook, Yelp, etc.
9. Acknowledge Them Online: Did your Foursquare Mayor just check in on his birthday? Giving your 12th Man a special online shoutout makes members feel recognized and encourages them to share more.
10. Acknowledge Them Offline: It may seem awkward at first to reach out to the 12th man when you recognize them in person, but bridging the real life gap will strengthen your connection.
11. Connect with Companies: Ask your 12th man to get their businesses involved in their enthusiasm for you - chances are the relationship will be beneficial for both organizations!
12. Thank Them: Find personal and meaningful ways to say thank you and mean it. The 12th man will recognize and appreciate authentic affirmations of their enthusiasm.