Monday, December 8, 2014
studies have shown that people remember experiences more when they do not record them.
As a performer, I know that I connect better with audiences when I see their faces than when I see the backs of their devices and I want them to fully experience the holiday cheer we bring. On the other hand, I am excited that audiences rush to record their experiences and I try to encourage them to connect with our organization on social media whenever I can. It can be difficult to find opportunities to do so, however, without affecting the Christmas magic that we create. When it works, it is the best-case scenario of social engagement: user-generated content that the company can share, generating very positive engagement and encouraging more content from other fans.
No matter how many viral videos go around admonishing us to put down their phones and experience life, we will always be driven to record our experiences for our own enjoyment and to share with others. Those of us on the other side of the lens just have to put on the best show we can and find ways to access and amplify our audience's memories on our own social media channels.