Thursday, July 7, 2016
One thing I hear fairly often when talking with business owners, especially small, family-owned businesses, is that they are so busy and that business is going so well that they don't need social media. And/or that they'll wait until their slower season to get started. Here's why I encourage them not to wait.
If you haven't been on social media at all during your busy season, it's going to be a rough start during your slow season. That's because of the algorithm that determines whether or not people see your posts. Facebook has had them for a while, and Twitter and Instagram are getting started now too. One of the main factors that influence the algorithms is whether or not someone has interacted with you recently. When you haven't been online for a while, or ever, your posts are less relevant and have less of a chance of showing up in people's feeds.
The busy season is the best time to capitalize on existing customer engagement. When you're busy, you can extend customer interactions to the social space, or find and celebrate existing social interactions that you may not even be aware of, and increase your visibility. Capturing those positive interactions with your fans now will keep them interacting with you during your slow season, and generate viral reach to their friends.
So what are you waiting for? Get out there and socialize!
If you need help, I'm always happy to answer questions.