- Civility: Don't swear. Don't demean. Common courtesy goes a long way. Even if someone is rude to you, treat them with respect.
- Humility: You may be the best thing since sliced bread, but when it comes to customer service, that is irrelevant. If you're so good at your job, you shouldn't have to prove it by name dropping. Know when to put your ego aside and always put your customer's needs first.
- Contrition: If you screw up, own up. Be genuine. Say you're sorry and mean it - not just because you got caught.
Above all, practice what you preach. If you claim to specialize in social networking and reputation management, let alone "honesty, integrity and a straightforward expertise" make sure you're representing your clients and your own company in the most positive, professional manner possible.
P.S. Spell check your Twitter handles.